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What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.

Sure, verification can feel like a status symbol — but there are also some really practical reasons you might want that blue check on your Instagram account.

Verification helps Instagram users find real news sources and can help stop impersonation, among other things.

Getting verified adds credibility to any account — which is why so many creators and businesses are interested in that blue check. With Meta Verified, verification is now available to more people through a monthly subscription, not just public figures.

Key takeaways

• Two paths to verification: You can get a blue check either through a paid Meta Verified subscription or by proving you are a "notable" public figure.
• Meta Verified requirements: Costs start from $14.99/month. You'll also need a government ID, two-factor authentication, and a profile photo showing your face.
• Notable figure requirements: Must represent a real, well-known entity with multiple non-paid media mentions and a complete profile.
• Core benefits: Verification increases account credibility and provides proactive protection against impersonation.
• Timeline: Meta Verified typically takes 48 hours, while notable figure applications can take up to 30 days.

What does it mean to be verified on Instagram?

You've almost certainly seen the blue check next to an account's name on Instagram — that means the account has been verified.

Before the introduction of Meta Verified, that verified badge meant that Instagram had confirmed that the account was both authentic and represents a notable brand or influencer, public figure, or celebrity.

But now Meta Verified offers another route to the verified badge, and Meta (the company that owns Instagram and Facebook) wants to make it clear there's a difference between the two.

How Meta Verified differs from the standard verified badge

While both of these are routes to getting the coveted blue check next to your Instagram handle, Meta is keen to draw a line between the two. Here's how they explain it in Instagram's Help Center.

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