AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing
Episode Overview John Jantsch welcomes Steve Cunningham, former agency owner, startup founder, and creator of the book summary platform ReadItForMe. Steve shares how generative AI nearly wiped out his business and forced a complete reinvention of how he approaches consulting and knowledge work. The conversation explores the rise of the AI-native full-stack consultant, the importance […]
AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing
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Episode Overview
Guest Bio
Steve Cunningham is a former agency owner, startup founder, and AI-native business strategist. He built the successful book summary platform ReadItForMe, backed by a billionaire investor, and read a book a day for nearly ten years. After generative AI disrupted his business model, Steve pivoted to helping consultants, agencies, and service professionals redesign how work gets done with AI. He is the founder of Simple and the author of The AI-Native Full-Stack Consultant.
Key Takeaways
- AI replaced entire categories of work: Tasks that once took hours can now be completed in minutes or seconds.
- AI-native is not the same as using AI tools: AI-native businesses redesign workflows, systems, and deliverables around AI.
- The full-stack consultant is emerging: With AI handling execution, consultants can deliver value across marketing, sales, operations, and strategy.
- Context engineering is the real advantage: High-quality, reusable context enables AI to perform at expert levels.
- Knowledge work is becoming a factory: Repeatable workflows, quality control, and standardized processes are now essential.
- Deliverables must serve humans and AI: HTML and structured formats outperform PowerPoint and Word in an AI-driven world.
- The cost of variations is nearly zero: Infinite testing and personalization are now practical and affordable.
Catch the full episode
Great Moments from the Episode
- 00:01 – 02:34: How AI nearly destroyed ReadItForMe
- 03:18 – 05:41: Defining the AI-native full-stack consultant
- 06:24 – 07:52: Why consultants must go beyond marketing silos
- 07:52 – 10:05: Context engineering explained
- 10:57 – 11:16: Hyper-personalization at scale
- 11:36 – 12:36: Why betting on one AI platform is risky
- 14:18 – 15:43: The decline of PowerPoint and Word
- 17:43 – 19:56: Guardrails, QA, and the factory mindset
- 19:26 – 20:14: The future of agencies and consulting
Memorable Quotes
“AI doesn’t need more prompts — it needs better context.”
“If you don’t turn your marketing agency into a factory by 2026, you’ll be out of business.”
“We need to build deliverables for humans and AI, not just humans.”
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