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Best Content Format on Social Platforms in 2026: 45M+ Posts Analyzed
Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook,…
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The Best Time to Post on YouTube — Data from 1.8 M Shorts and Long-form Videos
Our analysis of millions of YouTube videos reveals the best times to post both long-form videos and shorts — and…
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How the Instagram Algorithm Works: Your 2026 Guide
An inside look at how the Instagram algorithm works for the feed, explore page, stories, and reels — and how…
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The Best Time to Post on Social Media in 2026: Times for Every Major Platform
We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content…
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Introducing a Calmer, More Flexible Buffer
We’re introducing our refreshed design across Buffer – here’s why and how we made it happen. Facebook wasn't really on my…
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13 Ways to Get More Followers on Instagram in 2026 (Tried & Tested)
I have over 15,000 followers on Instagram, and I’ve helped grow Buffer’s Instagram account to over 100K. Here are tried-and-tested…
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Social Media Engagement: 11 Ways to Boost Yours + Why it Matters
Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your…
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8 Essential Social Media Collaboration Tools — Tried + Tested by the Buffer Marketing Team
Here’s a list of the best social media collaboration tools out there, including the ones we enjoy using here at…
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The 11 Best Social Media Analytics + Reporting Tools in 2026
Here are 11 tools that pull all your metrics together, across all your platforms — and help you make sense…
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Replying to Your Comments on Facebook Boosts Engagement
Our analysis of 1 million+ Facebook posts found that replying to comments is linked to 9.5% more reactions. Here’s the…


