A company's homepage is sometimes the first introduction a potential customer will have to that brand. It's a pretty important space. In early 2025, we redesigned our homepage as part of an overall website redesign.
Our old homepage hero technically showed all the platforms we support — but it felt overly corporate, like a feature list wearing a trench coat.
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The previous homepage hero featured an animated headline that rotated through the various supported social media platforms.
The previous hero featured an animated headline that rotated through Buffer's supported social media platforms. While it did the job, it didn't feel very "Buffer-y." We wanted to make a stronger first impression — something with more liveliness and delight.
So, we got to work on designing an
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